Most small businesses post on Facebook in one of two ways. Either they post nothing for six weeks and then panic-post four things in a day, or they post the same “🎉 OPEN TODAY! 🎉” message every Monday for two years. Both are why the page feels dead.
The fix isn't posting more. It's rotating between a handful of post typesso your feed stays varied without you needing a marketing degree. Below are twelve post ideas — a month's worth at three posts a week — each with a real example you can adapt in five minutes.
The five post types that actually work
Every good small-business Facebook page cycles through these:
- The update— what's going on this week. Opening hours, new stock, staff news, weather closure.
- The offer — a specific deal with a specific end date.
- The behind-the-scenes — how you do the thing. Prep, setup, a photo of a finished job.
- The community — local references, other businesses, events, shout-outs.
- The call-out — a direct question that makes people reply.
A month of posts, ready to adapt
Week 1
Morning — we're back. Fresh stock arrived over the weekend (new in: the East Sussex honey, the good sourdough, two fig trees that won't last the day). Open till 5. — Oakfield Farm Shop
Sam spent his Tuesday in a cupboard under a sink in Saltdean. Not glamorous, but that's most of the job. Leak sorted, customer back in business, on to the next one. — Thompson Plumbing
Quick one — we've got a slot for a new client starting April. Small team, so we can only take one. If you (or someone you know) has been meaning to sort the accounts for months, drop us a line.
Week 2
If you haven't been to the new coffee place on the high street yet, go. Lisa's running it and it's exactly what the town needed. She sends customers our way, we send them hers. That's how it should work.
April offer: any full colour + cut for £75 instead of £95, Tues–Thurs only, to fill our quieter slots. Ring 01273 000 000 or DM us. First-come, first-served — runs until the end of the month. — Pollen, Lewes
Clocks went forward, evenings are back, and we've just extended Tuesday hours until 8pm — specifically for the regulars who can never get here before six. Book as normal.
Week 3
Five hours. One cooker. Three engineers' worth of "can't be fixed, buy a new one" advice. Back up and running — £60, not £600. Don't always believe the first quote.
Genuine question for the Brighton lot — what's one thing you wish a local [café / garage / salon] did better? No wrong answers. We're planning the next three months and listening.
Heading to the Spring Fair at the Level tomorrow — come and say hi if you're about. We'll be the ones with too many flyers and not enough tea.
Week 4
May bank holiday next week — we're open Saturday as normal, closed Sunday and Monday. Back Tuesday. Stock up on Saturday or we'll see you Tuesday.
Referral deal for April: send us a friend who books in, and we'll knock £20 off your next visit. No voucher codes, no small print. Just mention your name when they call.
Took this an hour ago. Three tables, one wedding enquiry, one regular's birthday cake in the oven, and a kitchen that's been running since 6am. Weekends, basically.
The rules that make this work
- Post two to three times a week, not ten.The algorithm doesn't reward volume; it rewards replies and clicks.
- Write like you talk.No “Dear valued customers”. No emojis in every line. No all-caps.
- Name specific things.“The East Sussex honey” beats “new stock in today”. Every time.
- Add a photo if you can.Even a rough phone photo of the thing you're talking about. Pages with photos get roughly twice the engagement of text-only posts.
- Reply to every comment for the first week after posting. Facebook takes this as a signal your post is worth showing to more people.
The 30-second version
Posting three times a week for a year is 150 posts. Writing them yourself at five minutes each is twelve hours a year — manageable, but mostly friction. That's why we built WriteEasy. You type one line (“Tell customers the shop's closed bank holiday Monday”) and it writes the post in your voice, ready to paste.
Write a month of Facebook posts in half an hour.
7 days free. No card up front. Cancel in one click.
Try WriteEasy free →Whether you write them yourself or let us do it, the habit is what matters. Two or three posts a week, rotating between the five types above, for six months. That's how a dead Facebook page becomes a real marketing asset.